FDA Authorized Sale of JUUL’s Tobacco & Menthol-Flavored E-Cigarettes

 

Yesterday, the U.S. Food & Drug Administration (FDA) announced approval of some electronic vape products that they have been trying to ban for years. In the July 17, 2025 announcement, the FDA authorized the sale and marketing of specific JUUL Labs e-cigarette products including e-cig devices and refill cartridges in tobacco and menthol flavors. This comes after years of health concerns, legal battles, and an FDA ban of JUUL sales in 2022 for marketing its flavored pods to children and teens.

The FDA determination was made after reviewing scientific evidence provided by JUUL that showed some specific products - such as the JUUL device, Virginia Tobacco flavor JUULpods (3% and 5% nicotine concentration) and Menthol flavor JUULpods (3% and 5% nicotine concentration) - met legal standards set by the 2009 Family Smoking Prevention and Tobacco Act to market tobacco products to adult cigarette smokers that are intended to help them quit or use less harmful products to reduce cigarette use.

While the FDA's latest actions will permit specific e-cig products to be marketed to adults age 21 & older in the U.S., it does not indicate these products are safe - nor are they "FDA approved."

The FDA will continue to monitor compliance with restrictions in place to limit youth exposure to marketing. Research continues to show that there is no safe tobacco product and those who do not currently use tobacco products should not start. In particular, youth should never use tobacco products.

Read more: 

https://www.fda.gov/tobacco-products/ctp-newsroom/fda-authorizes-marketing-tobacco-and-menthol-flavored-juul-e-cigarette-products