Changing Perception Can Change Behavior

Changing Perception Can Change Behavior

Peer pressure comes from feeling a need to do something one may not normally choose to do in hope of being accepted by those we perceive to be in the majority. Perception of what others think or do can be a powerful influence no matter our age, but pre-teens and teens are most susceptible because opinions of classmates and peers are becoming increasingly important. If kids are under the impression that they are among the few in their school who don’t drink, smoke, or use other substances, that becomes their perception - or their truth – and it may influence the choices they make. But what if their truth or perception isn’t really based in fact?

The Truth May Surprise You! Social Norms Campaigns can make a difference to help teens rethink their position and change perceptions about use of alcohol, tobacco, and other drugs. Students tend to be more receptive to listening to other students, especially those who are a little bit older and serving in leadership positions. UthMpact, the youth component of the drug free coalition for Polk County comprised of high school teen leaders, has taken an active role to “normalize” perceptions regarding risky behaviors by developing a social norm marketing campaign to share “UthMpact Facts”. This powerful peer to peer approach is based on statistics collected among Polk County youth and published in the annual Florida Youth Substance Abuse Survey (FYSAS). “UthMpact Facts” shares the reality that most POLK TEENS ARE MAKING THE RIGHT CHOICES by choosing NOT to drink, smoke, or use substances. This can help students avoid succumbing to peer pressure because they feel confident in making more informed personal decisions after knowing and considering all the facts.