Social Norms - Changing Perception Can Change Behavior!

 

Social Norms
Changing Perception Can Change Behavior

Peer pressure may arise from feeling a need to do something one may not normally choose to do in hope of being accepted by those we perceive to be in the majority. Perception of what others think or do can be a powerful influence no matter our age, but pre-teens and teens are most susceptible because the opinions of classmates and peers have become increasingly more important at this age. If kids are under the impression that they are among the few in their school who do not drink, smoke, or use other substances, then that becomes their perception - or their truth - and it may influence the choices they make. But what if their perception isn't really based in fact?

Let's start 2022 on a Positive Note! Social Norms Campaigns can make a difference to help teens rethink their position and change perception about use of alcohol, tobacco, and other drugs. Students tend to be more receptive to listening to their peers, especially those who may be a bit older and serving in leadership positions.

Over the past decade, UthMpact, the youth component of the drug free coalition for Polk County comprised of high school student leaders, has taken an active role to "normalize" perceptions regarding risky behaviors by providing a social norm marketing campaign to share "UthMpact Facts" that promote the positives in Polk Youth Culture. This powerful peer to peer approach is based on statistics collected among Polk County youth and published in the annual Florida Youth Substance Abuse Survey (FYSAS). "UthMpact Facts" shares the reality that most POLK TEENS ARE MAKING THE RIGHT CHOICES by choosing NOT to drink, smoke, or use substances. 

Knowing the truth can help kids avoid succumbing to peer pressure because they feel confident in making more informed personal decisions after knowing and considering all the facts.