Be vigilant because the substance use product market is always changing. The industry promotes tobacco products that are being sold with "tobacco-free" claims. The claims are used to describe either that the products are made with nicotine that is created in a lab (synthetic nicotine) - or that the products contains no tobacco leaf. A recent article on TruthInitiative.org shares the truth about the so-called tobacco-free products - ALL CONTAIN NICOTINE.
"Tobacco-Free" Claims Cause Confusion - young adults may incorrectly interpret the claim "tobacco-free" to believe that it means nicotine is not present in these products. Nicotine products marketed as "tobacco-free" could also create confusion about whether use violates tobacco-free policies in schools, workplaces, and other locations. ALL products containing nicotine should be considered tobacco products and be treated as such in schools and workplaces.
"Tobacco-Free" Claims May Increase Appeal - studies have found that when teens view advertising that claims to promote "tobacco-free" products, these ads tend to reduce perception of harm. In fact, it may actually increase intention to use the products compared to product sales without the claim. A study published by the American Academy of Pediatrics in 2022 reported that flavored non-tobacco oral nicotine products, such as gum, lozenges, and gummies, were the second most prevalent nicotine products used among adolescents after e-cigarettes.
"Tobacco-Free" Nicotine Fallacy - if claims about "tobacco-free" nicotine products sound too good to be true, they probably are. Nicotine in any form is an addictive chemical.
Stay Safe and Stay Away!
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