Friday, October 2, 2026

Registration is Open for This Year’s Red Ribbon Run!

 



Ready to get your run on in support of a drug-free community? πŸŽ€

Registration is NOW OPEN for the Annual Red Ribbon Run on Saturday morning, October 31, 2026 at Lake Mirror in Lakeland. 

πŸŽ€ Free registration for K-8 Students for the Kids Fun Run is in effect for those who register prior to 10/30/26. Fee is $5 to register on the day of the event.

πŸŽ€ Parents and Adults may run with their children in the Family Fun Run for a $15 fee if you register before 10/30/26.

πŸŽ€ Register online by October 16 for a free Run T-Shirt. Shirts are not guaranteed for those who register after 10/16/26.

Be Part of Lakeland's favorite October tradition where families run or walk together to celebrate positive choices!

Registration Link

Event Information



Thursday, October 1, 2026

2026 Red Ribbon Challenges Start This Week

 


October is Red Ribbon Month! Families can support prevention of substance abuse by participating in the Annual Red Ribbon Campaign events presented by InnerAct Alliance and our awesome Red Ribbon event title sponsor Publix Super Markets during October.

The Red Ribbon Challenges began online this week and continue through October 25 with a different health-oriented challenge featured each week for children to complete the fun activities with their family, friends, and classmates.

Red Ribbon Challenge Week #1 is presented by our event's title sponsor, Publix Super Markets, to encourage Family Dinner & Activities. Studies show that families who eat meals together build stronger relationships and foster better communication to help kids make more informed decisions. Fun activities this week include ideas for kids and parents to shop & cook meals together and exercise challenges to help everyone stay healthy and fit!

  Red Ribbon Weekly Challenges are FREE for Kids!

https://www.inneractalliance.org/red-ribbon-run-challenges.html


Post Completed Challenges on the IAA
Facebook page with hashtag #RedRibbonChallenges

https://www.facebook.com/InnerActAlliance?fref=pb&hc_location=profile_browser


Wednesday, September 30, 2026

InnerAct Alliance’s Red Ribbon Run Ad is On-The-Air!

 


Keep stretching and sprinting but first...take a moment to register for InnerAct Alliance's 2026 Red Ribbon Run, presented by title sponsor Publix Super Markets, which will take place on Saturday morning, October 31, at beautiful Lake Mirror in Lakeland! 🧑


FREE REGISTRATION for K-8 Students to participate in the Kids Fun Run is offered until October 30th and registration will be $5 on the day of the event. Parents and adults may run with their children by registering for the Family Fun Run for $15. Healthy activities and entertainment, plus an opportunity to visit with friendly community vendors, will take place in the World Tour Family Fun area all day. πŸ‘ͺ


πŸŽ€ See You on Saturday morning, October 31
at Lake Mirror for all the family fun! πŸŽ€


Tuesday, September 29, 2026

InnerAct Alliance Enjoyed Participating in ROAR Florida’s 5K Color Run

 


InnerAct Alliance enjoyed meeting all of the runners, walkers, volunteers, and supporters who participated in the 2026 ROAR FLORIDA 5K Color Run this past Saturday, September 26 out at Sun 'n Fun in Lakeland. It was a beautiful day with cooler fall weather πŸ‚ and a wonderful opportunity to celebrate ROAR's mission of redefining abilities and fostering relationships for adults with unique capabilities!

IAA always appreciates being part of family-friendly community awareness events, such as this one, to share valuable prevention education materials and resources, plus host interactive games and activities that everyone has fun with at our booth.πŸ‘ͺ

Special thanks to ROAR FLORIDA for presenting  this fun event and inviting InnerAct Alliance to be part of it! πŸ’™πŸ’›


Friday, September 25, 2026

Project HOCO Shopping Day Tomorrow – Saturday, Sept. 26

 


It's time for Homecoming and UthMpact's PROJECT HOCO has just the look that will make you feel great on Homecoming Night - for FREE!

Our second Project HOCO Shopping Day is tomorrow, Saturday, September 26, from 11am to 4pm, at the Project Prom Store at Lakeland Square Mall - across from Rack Room Shoes. Bring your Polk High School ID, sign a pledge to celebrate homecoming substance-free, and enjoy wearing your free dress or suit to look and feel your very best!

Project HOCO Shopping Days continue on Saturdays October 10 and October 17. 

For more info, please call the InnerAct Alliance office at (863) 802-0777.


Help Kids Make Smart Choices that Keep Them in the Game

 


Life is full of choices. Some can open doors, while risky choices can close them. This Red Ribbon season, help your kids to make smart choices by choosing themselves - their goals, their health, their future, and those who count on them.

Encourage your teens to make choices today that they'll be proud of tomorrow, such as:

🚫 Skipping the pressure to drink, vape, use drugs or take unnecessary risks

πŸ’ͺ Finding healthy ways to handle stress and have fun

🀝Looking out for their friends - and speaking up when something doesn't feel right

πŸž‹ Staying focused on things they want their future to look like

πŸŽ€ Sign your family up to participate in the 2026 Red Ribbon Run on Saturday morning, October 31 at Lake Mirror in Lakeland. Run, walk, connect, and celebrate making healthy choices together!

Thursday, September 24, 2026

InnerAct Alliance Highlighted by the Lakeland Tigers for We Care Wednesday

 


Thank you to the Lakeland Flying Tigers baseball team for highlighting InnerAct Alliance at their "We Care Wednesday" game on August 12 at Publix Field at Joker Marchant Stadium in Lakeland. It was a homerun for everyone! ⚾

InnerAct Alliance appreciated this special opportunity to share important substance abuse prevention education information and talk to fans and families about our free programs and services available in the community.😊

Ryan Rogers, President of the InnerAct Alliance Board of Directors and SVPII/West Polk Regional Manager with MIDFLORIDA Credit Union, showed off his athletic skills throwing out the first pitch of the game. 

The Flying Tigers went on to defeat the Bradenton Marauders by a final score of 12-3. Everyone enjoyed the game action and visiting with fans and Tigers' mascot, SouthPaw! 🐾


Wednesday, September 23, 2026

10 Important Affirmations for Teens

 



Unfortunately, anxiety and depression are on the rise among the teen population. 

Adults tend to forget that being a teen is an emotionally volatile time. It's not uncommon to hear them say, "My life is over" or "What's the use?" Society tends to reject these declarations as being overdramatic but for many teens, sometimes it may actually seem like the end of the world to them. 

If you're searching for a way to improve your child's mental state, consider helping them to practice positive thinking and recite phrases of positive affirmation to help combat negative thoughts and propel growth.

Similar to how exercise can boost physical health, daily affirmations like those suggested in the graphic above empower teens to take charge of their emotions, handle changes, and believe in their unique qualities.

Thoughts and words are powerful. A positive frame of mind can lead to making better decisions. 

Parents and caregivers, please take time to affirm your teens and help boost their overall well-being so they can become happy, confident young adults. 

Tuesday, September 22, 2026

Happy First Day of Fall 2026

 



After months of heat and humidity, a little relief may be on its way as we usher in the Fall Equinox this evening! 

According to the Farmer's Almanac, the fall equinox is an astronomical event when the sun sits directly above the Earth's equator, marking the official first day of autumn. On this day, daylight and darkness are roughly equal at 12 hours each. πŸŒžπŸŒ›

The Sun crosses the celestial equator moving south in the Northern Hemisphere. Neither the Northern nor Southern Hemisphere is tilted toward the sun. After this day, the Northern Hemisphere tilts farther away from the sun - leading to shorter days, longer nights, and cooler weather.

Be sure to Welcome Fall at 8:04pm this evening! πŸ‚

Monday, September 21, 2026

UthMpact Class XVI Etiquette Dinner



Kudos to our UthMpact Board for leading the 16th Annual UthMpact Polk Etiquette Dinner held last month on August 26, 2026 at The Club at Eaglebrooke. Students who are participating in the 2026-2027 UthMpact Leadership Class XVI enjoyed an amazing opportunity to network with members of the Leadership Lakeland Alumni Association and savor a fine dining experience. 🍴

At the Etiquette Dinner, our teen leaders learned the importance of proper dining etiquette in a formal setting and discussed informative topics with members of the business community including advice about hiring practices for young people and sharing life and career insights. 

Special thanks to The Club at Eaglebrooke and to the Leadership Lakeland Alumni Association for their continued support!
 

Friday, September 18, 2026

Trick or Treat with Polk Sheriff Grady Judd on October 24

 


Get your best Halloween costume ready for this safe and family-friendly event planned for Saturday, October 24, 2026, from 2:00pm to 6:00pm, at Sun 'n Fun, located at 4175 Medulla Road, in Lakeland, FL. 🧑

Families will be treated to fun entertainment, candy, music, dancing, photos, and characters.πŸ‘»And best thing is...it's FREE! Contact the Polk Sheriff's Office for more details and info.


Thursday, September 17, 2026

National FAMILY DAY: A Day to Eat Dinner with Your Children September 28

 


Mark your calendar for Monday, September 28, which is National Family Day: A Day to Eat Dinner with Your Children - a reminder of the power of meals, connection, and togetherness.πŸ‘ͺ

We encourage you to participate in this national effort to promote family dinners as an effective way to reduce youth substance abuse and other risky behaviors. Research by The National Center on Addiction and Substance Abuse at Columbia University consistently finds the more often children eat dinner with their families, the less likely they may be to smoke, drink or use illegal substances.🚭

Learn more about this initiative, sign the Family Day Pledge, and receive tips to talk with your children by visiting https://www.informedfamilies.org/


Monday, September 14, 2026

Support National Infant Mortality Awareness Month in September

 


September is National Infant Mortality Awareness Month, a time to recognize that every baby deserves the chance to celebrate a first birthday and thrive beyond it.πŸ‘ΆInfant mortality reflects the health of families and communities, and reducing it requires continued attention to healthy pregnancies, safe sleep, access to quality prenatal and pediatric care, and support for parents before, during, and after birth.

An excellent local resource we'd like to share for families to contact to obtain valuable information from Florida Healthy Start is the Healthy Start Coalition of Hardee, Highlands, and Polk Counties, Inc., located at 650 E. Davidson St., in Bartow, FL. Contact them at (863) 534-9224 and visit them on their website at:  


Friday, September 11, 2026

Always Remember – Never Forget: September 11, 2001

 



September 11, 2001 will never be forgotten - 25 years later, Americans continue to honor the memories of those who lost their lives, pay tribute to the bravery of first responders, and reflect on the values of freedom, democracy, and resilience.

Although time goes by, we will always recall where we were during one of the worst days in American history as tragedy ensued at the Twin Towers in New York City, at the Pentagon, and aboard United Airlines Flight 93 over Pennsylvania.

Out of these unspeakable tragedies came stories of strength, courage, fortitude, and some of the bravest acts of the heroes of 9/11. We remember the innocent lives lost, the heroes who stepped up to defend our country, the families who suffer painful loss of loved ones, the volunteers who gave selflessly, and those who sacrificed everything. God Bless America!


Please Consider a Smart Investment in a Drug Free Future

 


Did you know that for every $1 invested in prevention that between $7 and $30 is saved in treatment costs? That is not just smart economics, it is also smart compassion.

Your donation to support InnerAct Alliance increases positive impact across Central Florida and supports our agency's education, training, and support programs for parents, children, families, and schools right here in our community to help raise safe, healthy, and substance-free children.

For four decades, we have chosen prevention over intervention, positive facts over scare tactics, and community investment over crisis management to help students in Polk, Highlands, and Hardee counties grow up making healthy choices because someone believed prevention can work.

Empower positive change - every gift, no matter the size, demonstrates that our community values prevention, supports youth leaders, and believes in the power of positive peer pressure.

Please donate to InnerAct Alliance at:
https://www.inneractalliance.org/donations.html
 
Register to participate in the 2026 Red Ribbon Run on October 31:
https://runsignup.com/Race/FL/Lakeland/InnerActAllianceRedRibbonRun

Visit the InnerAct Alliance website for helpful tools and inspiration to keep your family safe, healthy, and connected at:
https://www.inneractalliance.org/

Keep up with the latest prevention use on the IAA Blog at:

 

Wednesday, September 9, 2026

Join Us for the 2026 Red Ribbon Run – Saturday, October 31st


It's time to start your stretches and warm-ups and register to run in InnerAct Alliance's 2026 Red Ribbon Run, presented by Publix Super Markets, which will take place on Saturday morning, October 31, at beautiful Lake Mirror in Lakeland!

Free registration for K-8 Students for the Kids Fun Run is offered until October 30th and registration will be $5 on the day of the event. Parents and adults may run with their children by registering for the Family Fun Run. Lots of healthyactivities and entertainment, plus the opportunity to visit with our friendly community vendors, will take place in the World Tour Family Fun area all day.

For more info, please take a moment to visit our  Facebook: https://www.facebook.com/InnerActAlliance?fref=pb&hc_location=profile_browser and visit IAA's website to register: https://www.inneractalliance.org/

See you on Saturday morning, October 31 at Lake Mirror for all the fun!πŸŽ€

Tuesday, September 8, 2026

PROJECT HOMECOMING Shopping Days Begin This Saturday, September 12

 



πŸ’œHomecoming Season is Upon Us! πŸ’œ

If you're looking for the perfect HOCO look without a  big price tag, Project HOCO of Polk County has FREE homecoming dresses and suits for local teens!

The FIRST Shopping Date is THIS SATURDAY, SEPT. 12 from 11am to 4pm! Local high school teens bring your student ID and find a new outfit you'll feel amazing in absolutely FREE!

Visit the Project Prom/HOCO Store in Lakeland Square  Mall - 3800 US Hwy 98 N in Lakeland, FL - across from Rack Room Shoes.

If you can't make it this Saturday, the Project Prom/HOCO Store will also be open on Saturdays, Sept. 26, Oct. 10, and Oct. 17.

Spread the word to all your friends and classmates to come out to shop for a cool new HOCO look!



Friday, July 24, 2026

Knowledge is Prevention!

 


Our prevention partners at the Substance Abuse and Mental Health Services Administration (SAMHSA) shared this powerful graphic to remind us that knowledge is prevention!

America is in a new era where the focus is on drug prevention, education, and recovery. SAMHSA is committed to breaking the cycle of addiction through education and treatment, while working to restore people's lives through recovery. Priority is to help build resilience and move from chemical coping to human connection - from a pill culture towards a purpose culture. Visit SAMHSA at: https://www.samhsa.gov/

Education about the facts associated with substance abuse empowers people to make informed decisions, reduces stigma, and strengthens prevention efforts.

At InnerAct Alliance, we also strongly believe in the power of prevention. We strive to help kids make safe, healthy, and drug-free lifestyle choices. Please seek out proven resources to educate yourself and share with your children and teens to help keep our communities informed and safe!

Thursday, July 23, 2026

Please Support Prevention Education in Our Community

 


Good News is that addiction and substance abuse are both preventable and treatable! Prevention education is a cost-effective method for lowering rates of underage drinking and substance abuse by adolescents. Advocating for increased primary prevention efforts not only saves money, but it can also spare teens and families from the devastating emotional toll that comes from addiction. It's not a "one-and-done" strategy - building positive norms around healthy choices requires consistent practice and reinforcement.

This is where InnerAct Alliance (IAA) comes in! Since 1985, our nonprofit substance abuse prevention agency has led local efforts to reduce the abuse and underage use of harmful substances along with involvement in other risky behaviors through Community Awareness and Involvement; Prevention Education; Economic Support; and Leadership Development. The InnerAct Alliance board of directors and staff are dedicated to making a difference in the lives of children and families in our community.

Invest in Our Community! Each year, InnerAct Alliance helps to educate thousands of students on the dangers of drugs and empowers adults to live a quality life. Programs are based on prevention models proven to increase protective factors and decrease risk factors for youth in grades K-12. Services offered include science-based education in local schools, teen-driven social norms marketing, a premiere youth leadership program, and awareness events that touch the lives of youth, adults, families, community groups, and others in need with an important substance abuse prevention message. 

Our community agency relies on local support as state prevention funds tend to decrease each year. To help continue our worthwhile programs to educate children, teens, and families about the dangers of alcohol, tobacco, and other drugs, please visit: 



 Any & all donations are greatly appreciated!


Wednesday, July 22, 2026

Concerned About a Friend? You Can Make a Difference!

 


InnerAct Alliance joins our prevention partners at the Substance Abuse and Mental Health Services Administration (SAMHSA) to remind everyone that it's never too late to make a difference in the lives of our family members and friends. 

If you have noticed someone in your life showing signs of a mental or substance use disorder, the first thing you should do is talk to them. It's not an easy conversation to have but it's important to reach out - it could be exactly the encouragement they need to seek help. 

SAMHSA has shared some easy conversation starter suggestions to help you to offer support...


You can make a big difference simply by letting your friend know you are there for them. Remind them that asking for help is a normal part of life. 

Additional support: https://www.samhsa.gov/mental-health/children-and-families/young-adults or call 1-800-662-HELP (4357). 


Tuesday, July 21, 2026

Risks of Marijuana & Driving

 


Marijuana can impair judgment and reaction time longer than many people realize. That is what makes driving under the influence of marijuana illegal and highly dangerous. 

Cannabis significantly disrupts the critical skills required to operate a motor vehicle safely. It impairs motor coordination, slows reaction time to brake and process potential hazards, affects judgment of distances, peripheral vision, and tracking time, and the ability to keep your vehicle in its lane leading to drifting. 

Florida has a zero-tolerance policy for drug-impaired driving. There is no "legal limit" for having THC in your system. If a law enforcement officer determines that you are impaired by cannabis, you can be charged with a DUI which carries heavy fines, license suspension, and potential jail time.

Our prevention partners at the Partnership to End Addiction have shared some practical tips for talking to your loved ones about cannabis and driving - whether they may drive under the influence of using marijuana themselves or may think about getting into a car with someone who has recently used marijuana. Either way, it is a very risky situation.

Please take the time to read this informative article and share the important information with your loved ones: 

https://drugfree.org/article/marijuana-and-driving/?utm_campaign=2023_Resource%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_jOrwQ1IJn6rUmutnU4S6GjoAx78FPsp8k-VYCDHhdf3_Ftv3wnTQktxqyf0dJv2xY0VtpdiKC-zSLglFZmh5XHHbzSQ&_hsmi=427488105&utm_content=427488105&utm_source=hs_email


We all have a responsibility to keep Florida's roads safe - stay informed, don't drive impaired, and teach your children who are drivers to stay clean when behind the wheel. Share with your kids that driving high is driving impaired. They can potentially hurt themselves. They can hurt others. They could face serious legal and monetary consequences as a result of a DUI arrest.


Wednesday, July 15, 2026

ZYN Nicotine Patches Are in The News Again

 


ZYN is back in the headlines but this time the news may cause some mixed messages. Recently, the U.S. Food and Drug Administration (FDA) allowed specific ZYN nicotine pouch products to be marketed with a reduced-risk claim - but this claim is only meant for adults who smoke cigarettes and completely switch to ZYN. Basically, the FDA is allowing certain messaging that says switching from cigarettes to these specific nicotine pouches may lower the risk of certain smoking-related diseases.

This does not mean that ZYN is safe for kids, teens, young adults, or anyone who does not already use nicotine. Nicotine pouches may look trendy, clean, and discreet, but they still contain nicotine, which is highly addictive especially for those with developing brains.

Nicotine pouches, like ZYN, are small packets that are used by placing them between the lip and gum. They do not create any smoke or vapor, which makes them easier to hide than cigarettes or vapes. They are often sold in small round containers that look similar to mints or gum. They come in flavors like mint, citrus, cinnamon, coffee, or wintergreen. Because they're discreet, teens may not think they're a "big deal" but nicotine is still nicotine.

Even nicotine pouches marketed as "tobacco or smoke free" can be dangerous because teens see words like "lower risk" and may wrongly assume that the product is safe.

Take a minute to remind your kids that the healthiest choice for being risk-free is not to start using at all.🚭

Keep the lines of communication open so your child knows they can always come to you with their questions, pressures, or mistakes. 

Tuesday, July 14, 2026

Teach Kids to Pause & Recognize Digital Peer Pressure

 


There's no end to the pressures that youth are presented with on a daily basis. Be sure to talk to them about messages that may come up on their phones that could pressure them into doing things they do not necessarily want to do but may do against their better judgment.

Our prevention partners at Informed Families put out this important reminder that digital peer pressure does not always happen in person. Sometimes it begins in a text, a group chat, or a message that can put your child in a tough spot.

When children see messages like "Don't tell your parent," "Everyone is doing it," or "Just send it", they need a simple way to pause before responding. 

Teach them The Group Chat Test starting with: Would I still feel okay about this if a trusted adult saw it?

That one question could help kids slow down, recognize pressure, and make safer choices online. The goal is not to scare kids, but to help them to pause, think, and know they always have a way out.

Prevention starts with connection - remember that small conversations now make a big difference later.

Monday, July 13, 2026

IAA Had a Blast at This Weekend’s Back to School Bash!

 


Even though it's still only July, it's never too early to start preparing for back to school! 🏫 

InnerAct Alliance was happy to join the Polk Sheriff's Charities for their 2026 Back to School Bash this past Saturday, July 11, at the PCSO Southwest District office in Lakeland. Miss Tammy and Miss Michelle were on hand with resource information and free giveaways that everyone enjoyed!

1,000 backpacks filled with school supplies were given out while supplies lasted. πŸ““✐ Families also enjoyed fun activities including face painting, a balloon artist, food trucks, and games throughout the three-hour event.

Mark your calendar for the next Back to School Bash event, which will take place on Saturday, July 25, at the PCSO Northeast District Office on Dunson Road in Davenport. Look for more details on the Polk County Sheriff's Office Facebook page coming soon! 




Friday, July 10, 2026

Addiction Policy Forum Launches New Prevention Resources in English & Spanish

 


Addiction Policy Forum is proud to share that their free, self-paced online prevention e-Course - Protect Your Brain/Protege tu Cerebro - is now available in both English and Spanish. Developed to help youth, parents, families, educators, and communities better understand brain health and substance use prevention, the course provides engaging, evidence-informed education that empowers young people to make healthy decisions and build lifelong protective skills.

Unlike many traditional prevention programs, Protect Your Brain/Protege tu Cerebro introduces middle and high school students to the science of brain development and healthy literacy while helping them build practical skills for everyday life. The e-Course takes approximately 20-30 minutes to complete and uses age-appropriate language and visuals to teach essential skills for mental wellness, healthy decision-making, and addiction prevention.

Through interactive lessons, students will have an opportunity to explore:

*How the adolescent brain develops
*Risk & protective factors that influence development of a substance use disorder
*Healthy coping strategies
*Building resilience and decision-making skills


The Addiction Policy Form media release lists more than 30 national, state, and community organizations who have joined the launch to help bring the free resources to communities:


Thursday, July 9, 2026

Problems with THC-Infused Candy and Snacks

 


Health issues related to THC-infused snacks and candy are a problem that is become worse in recent years with cases affecting children spreading across our nation. A study by the American Academy of Pediatrics of National Poison Data found a 1,375% increase in children under age 6 ingesting edible cannabis from 2017 to 2021, with 207 reported cases in 2017 and 3,064 cases in 2021.

Law enforcement reports seizing THC products that mimic bags of popular snacks like Doritos, Fritos, Chips Ahoy, and kids' sweet cereals like Fruity Pebbles, Reese's Puffs, and more. If parents or older siblings bring these types of THC-infused snacks into the home and a child sees them lying around, they are very likely to eat them and become sick. Kids may not be aware that these particular edibles are different than the usual snacks they have access to in their home because the packaging looks so similar.

Keeping THC snacks in a home with children present poses a severe risk of accidental poisoning. Adult size doses of tetrahydrocannabinol (THC) are highly concentrated and consumption by a child can lead to severe clinical complication. ER doctors often face challenges with diagnosis when children are brought into the hospital in various altered mental states after eating THC products - especially when the parents are not aware that their child may have ingested a toxic food product.

With unintentional THC consumption becoming more common, some doctors want to change the process in which children are examined in the hope of identifying THC as the cause for an altered state sooner. Many doctors have begun advocating for urine toxicology tests to be done immediately since recovery time depends on how much THC is actually consumed.

The best way to keep kids safe is not to bring edibles into the home in the first place. However, if these THC products are present in the home, take the necessary steps to keep them out of the reach of children. Better safe than sorry!


Wednesday, July 8, 2026

What to Know About Kratom 7-OH Products

 


Last week, our IAA Blog shared an important story about how Florida officials are in the process of expanding emergency bans that target new chemical compounds being made to try to bypass stricter restrictions being put on high-potency kratom and 7-OH related chemical extracts. Kratom 7-OH is easy to buy at gas stations, smoke shops, and convenience stores, often sold right next to drinks and snacks. In the first half of 2025, more than one-third of reported poison control cases involving 7-OH have led to serious health issues such as seizures and passing out.

This timely information bears repeating because this is how many producers of these Gas Station Morphine Drugs work. When stricter regulations are put in place, they go back to the lab to produce and market copycat formulas to get around the bans. Of course, they attempt to put these drugs back on the store shelves to get around the system and continue marketing these dangerous substances to our vulnerable youth despite their high potential for abuse, addiction, and death.

Recently, our prevention partners at the Partnership to End Addiction shared an article called The Rise of Kratom: A Dangerous and Familiar Pattern about the growing use of kratom and how it mimics the spread of past public health problems and we'd like to bring this to your attention. We've seen what can happen when addictive products become popular before there are enough rules, education, or treatment options in place. The opioid crisis caused devastating harm. Hemp-derived THC products are also spreading rapidly. Many warning signs were ignored until youth began experiencing serious health effects. When we have information, it is important to share it to keep our families and communities safe. 

Facts About Kratom 7-OH - Kratom is a plant from Southeast Asia. The regular Kratom leaf, used in teas or ground up, is not the harmful issue because it only contains trace amounts. What is harmful is the synthetic, concentrated by-product - called Kratom 7-OH, 7-Hydro, or legal morphine. In fact, the FDA recently reported that 7-OH can be 13 times more powerful than morphine. 

While some people may use the regular kratom plant leaves for energy or pain relief, most kratom 7-OH products are made in a lab. Producers take the small amount of 7-OH from the plant and create more of it. This concentrated 7-OH is then added to products like drinks, gummies, and powders to make them much stronger as well. Products are packaged in eye-catching colors and designs with kid-friendly flavors like pineapple, strawberry, and lemon. 

Even more concerning is that those who have become addicted to 7-OH report that sellers may encourage them to try it saying it is more powerful than the kratom they were using, but without explaining the risks of use. Free samples are often offered as well.

The issue is that any type of concentrated, synthetic opioid product like this may have various potency and additives. Experts want people to know to avoid 7-OH, 7-Hydroxy, and any gummy, candy, or drink with 7-OH in it.

To read the informative article The Rise of Kratom: A Dangerous and Familiar Pattern, click: 
https://www.healthaffairs.org/content/forefront/rise-kratom-dangerous-and-familiar-pattern?

Tuesday, July 7, 2026

Media & Marketing’s Influence on Substance Use



Young people are often exposed to alcohol and other drug use through the media via advertisements, the news, or fictionalized media such as movies, tv shows, or social media. πŸ“ΊπŸŽ₯These exposures and advertising techniques can be very persuasive and can go on to influence a young person's own use. 

We encourage parents and caregivers to include conversations about substance use and how it is depicted in today's media in talks with their children. Use real time experiences, such as when watching TV or movies together, to point out to your kids how media can have a powerful influence - and not always in a good way.

Did You Know That...

*71% of prime time TV shows depict alcohol use
*19% show tobacco use
*20% mention illicit drug use

Portraying drugs and alcohol positively in the media can increase the risk of substance use. The media can create misconceptions making it seem like more young people are using substances than is actually the case. Marketers use this tactic to sell products and normalize use. It's important to correct these misconceptions  because teens need to know that it does not accurately represent people's actual lives. Instead, it's meant to manipulate them.

Teaching kids how to recognize the signs of deceptive marketing and advertising for alcohol and other drug products helps to empower our young people to make more informed choices. πŸ’ͺ


Monday, July 6, 2026

988Lifeline – Share the Number, Spread the Word

 



Summer days are longer and the sun is shining bright, but sometimes we don't always feel as bright. If you or a loved one is struggling with mental health or substance disorder challenges, help is available.

We all have a role to play in suicide prevention - part of that is to learn and share the warning signs of youth suicide. Our prevention partners at the Substance Abuse and Mental Health Services Administration (SAMHSA) remind us to add the Suicide Prevention #988 Lifeline to our phones now - it could save a life later!

Trained crisis counselors are available to talk 24/7/365 at 988Lifeline.org. Simply listening and providing support can make a significant difference in the life of a child, adolescent, or adult.

Take Action if you notice any of the following signs in family or friends:

*talking about or making plans for suicide
*expressing hopelessness about the future
*displaying overwhelming emotional pain or distress
*showing worrisome changes in behavior
*withdrawal from or changing social connections
*changes in sleep
*anger or hostility that comes out of character
*recent increased agitation or irritability

Evidence shows that providing support services, talking about suicide, reducing access to means of self-harm, and following up with loved ones are just some of the actions we can all take to help others. Reach out to call or text 988 or chat online. 

Help Yourself & Share to Help Others