Wednesday, June 17, 2026

Social Media Can Normalize Substance Use


 
Rounding out the list of common trends to be aware of, parents and caregivers must also be vigilant about Social Media. Data from the CDC has found that 77% of U.S. high school students reported using social media at least several times a day.

Teens may come across videos, memes, influencers, or peer content that make vaping, THC product use, or other substances look normal, funny, harmless, or trendy. A 2026 JAMA Network Open Study found that adolescent exposure to e-cigarette or cannabis posts on social media was associated with e-cigarette, cannabis, or dual use among youth.

That does not mean that every teen who sees this content will use substances. But, it does mean that parents should ask their children what they are seeing online and help them learn to think critically about what is being promoted.

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