Young people are often exposed to alcohol and other drug use through the media via advertisements, the news, or fictionalized media such as movies, tv shows, or social media. 📺🎥These exposures and advertising techniques can be very persuasive and can go on to influence a young person's own use.
We encourage parents and caregivers to include conversations about substance use and how it is depicted in today's media in talks with their children. Use real time experiences, such as when watching TV or movies together, to point out to your kids how media can have a powerful influence - and not always in a good way.
Did You Know That...
*71% of prime time TV shows depict alcohol use
*19% show tobacco use
*20% mention illicit drug use
*20% mention illicit drug use
Portraying drugs and alcohol positively in the media can increase the risk of substance use. The media can create misconceptions making it seem like more young people are using substances than is actually the case. Marketers use this tactic to sell products and normalize use. It's important to correct these misconceptions because teens need to know that it does not accurately represent people's actual lives. Instead, it's meant to manipulate them.
Teaching kids how to recognize the signs of deceptive marketing and advertising for alcohol and other drug products helps to empower our young people to make more informed choices. 💪
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