The UthMpact Teen Coalition is sharing "UthMpact Facts" with its social norms marketing campaign aimed at helping to correct false perceptions and celebrate the positives among today's youth culture.
This powerful peer to peer approach is based on statistics published in the Annual Florida Youth Substance Abuse Survey (FYSAS), which reports the reality that most youth in Polk County are NOT using alcohol, tobacco, and other drugs. Often teens believe that all their peers drink, smoke, or vape. If the perception is that drinking and using drugs is what makes you popular, the rate of substance abuse among youth increases.
UthMpact Facts help to close the gap between perception and reality by sharing proven facts that show MOST POLK TEENS ARE MAKING THE RIGHT CHOICES by NOT drinking, smoking, vaping, or using substances. This knowledge based in fact can help students avoid succumbing to peer pressure because they feel more confident in making informed personal decisions after knowing and considering the facts.
Good news is that the social norms approach is proven to work - there has been an average 30% shift in changed perceptions!
New funding will allow UthMpact to share UthMpact Facts to more students in area middle and high schools in 2023...with plans to branch out to elementary schools and higher education!
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