While some smokers use vaping as a potential smoking cessation tool, studies suggest vaping does not effectively help people quit smoking - in fact, it may even lead to continued nicotine use and keep users smoking longer.
A new study out of the University of California at San Diego refutes the notion that vaping helps people quit smoking cigarettes. The study looked at 6,000 smokers and found that smoking cessation was more than 4% lower for those who vaped every day. Those who vape - but not every day - showed similar results of more than 5% lower success rate than smokers trying to quit without vaping.
Vaping introduces harmful substances into the body. Researchers say the safest and most effective methods for quitting smoking are FDA approved replacements such as nicotine gum and patches.
In 2024, the CDC estimated 8.1% of middle and high schoolers used some sort of nicotine. Most use vapes. CDC studies show that 85% of those who vape choose flavored e-cigarettes. Gregory Conley, president of the American Vaping Association, said, "Take the flavors away and you're encouraging more tobacco use. When you ban flavors in vaping products, you end up advantaging traditional combustible cigarettes."
Recently here in Florida, a settlement was reached between the state and e-cigarette company Juul as a result of the company's past marketing practices that targeted children. On March 10, 2025, Attorney General James Uthmeier announced a $79 million settlement with Juul Labs, Inc. - $30 million of which will go toward the Vape Free Florida Fund to aid in the enforcement of the State's nicotine and vapor laws.
As a result of the settlement, Juul shall not take any action to reach youth in Florida in the advertising, promotion, or marketing of Juul products. Additional terms of the settlement include:
*Juul shall not use models under age 35 in its ads
*Juul shall not use brand names or cartoons in its ads
*Juul shall not have its products/logos on TV or in movies
*Juul shall not make any claim or representations comparing quantification of amount of nicotine in Juul products to that found in combustible tobacco products
*Juul shall not advertise products in media or outlets in Florida unless 85% or more of the audience of media are not youth
*Juul shall not use billboards in Florida
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