According to the Centers for Disease Control and Prevention (CDC), today's youth report reasons they choose to vape as social influences like friends and siblings who vape; marketing that uses enticing flavors like candy and fruit; and a misconception that vaping is less harmful than other tobacco products. Other factors may include curiosity, peer pressure, and the highly addictive nature of nicotine in e-cigarettes. Many also like the fact that vapes are discreet, easy to hide, and generally viewed as cool and relatively harmless.
Vaping is made to look appealing by companies who use strategic marketing tactics like sleek packaging and social media influencers to entice young people. JUUL became a popular device by going straight to the source where youth spend most of their time and receive information - social media. Ads glamorized vaping by highlighting fruit and sweet-flavored vapes that cover the harsh taste of the chemicals in vapes and mask a sense that these products may be harmful.
Many vapes contain high doses of nicotine - the main addictive substance in all tobacco products. What may start as a social experiment can quickly become an addiction.🕱 The brain becomes accustomed to having nicotine, which is especially harmful to youth as the adolescent brain is still developing until about age 25. Nicotine is also known to adversely impact learning, memory, and attention...and increase risk for future addiction to other drugs.🧠
Before your kids even think about vaping, help them learn the facts and potential risks - knowledge is power!💪
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