The Red Ribbon Campaign dates back to 1985 when a drug enforcement administration agent named Enrique "Kiki" Camarena was tortured and killed in Mexico. In honor of Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red satin badges. Parents began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. The coalitions adopted the symbol of Camarena's memory - the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.
For the past 35+ years, InnerAct Alliance has been proud to present one of the largest Red Ribbon Campaigns in the state of Florida to promote prevention of substance abuse and bullying and encourage children, teens, and families to achieve healthy lifestyle choices.
InnerAct Alliance's 2022 Red Ribbon Run and Challenge, presented by title sponsor Publix Super Markets, takes place this Saturday morning, October 29 at Lake Mirror in Lakeland! This popular family-oriented event includes a one-mile Kids Fun Run (free registration for students in grades K-8 until 10/28), along with a Family Run in which adults can run with their children ($5 fee), and a Fitness Fun Zone with healthy activities, snacks, and giveaways.
Register on the event website RedRibbonRun.com to receive a free t-shirt and children's book. See you on Saturday morning at Lake Mirror!
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